![]() To structure it in a way that makes more sense, we need to first up our split up our text into stand-alone bullet points: Now the volume of our text is quite manageable, but we’ve gotten rid of so much that it no longer flows logically from one idea to the next. Split up the information into logical parts In these two simple steps, we’ve already cut our article down to less than 300 words. ![]() We should remove about 80% of the copy at this stage: Get rid of anything that doesn’t directly support that bolded information. Next we strike out any descriptive fluff. With this in mind, we can go through the article and bold any information about risk factors, symptoms, or treatment (I’m only showing you the first page, but I’ve continued this process for the entirety of the article): ![]() It’s reasonable to assume that parents would want to know about the risk factors and symptoms they need to watch for if they have a sick child, and the potential treatments that the child might need. This will help you define what information matters most.įor our article, our goal is to create something that parents can use as a reference to determine whether their child’s flu is particularly dangerous. To get this right, it’s critical to have a clear idea of what you want your audience to get out of the final product. Distinguish the bits of information that really matter from those that are less important. Start by reading through your text and identifying the essential ideas. Sequence the parts to tell a compelling story.Split up the information into logical parts.So, how do we cut an article down from 1100 words to less than 300? Follow the 3S framework: If you’re worried that 300 words won’t be enough, take a look at three of our most popular infographic templates. Enough to give a quick, skimmable breakdown of the main points of the article without getting too wordy. The goal is to cut the existing 1100 words down to around 200-300 words, maximum. The original piece is a pretty typical informational article, packed with a lot of valuable information…but lacking in the visual department. We’ll be summarizing this article from the New York Times, with the aim of turning it into a single-page infographic fact sheet–an informational infographic that a parent could use as a handy reference if their child has the flu. GET YOUR FREE COPY How to summarize long-form content for an infographic Grab your copy now - it’s not like any other marketing reports out there, plus it’s 100% free! In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. NEW! Introducing: Marketing Statistics Report 2022 ![]() Together, we’ll review how to summarize a long-form article into a bite-sized, digestible infographic. To get you on your way, let’s walk through a case study. To make an infographic that your audience will actually find useful, you need to know how to summarize content for this format. Too often I see people with no design experience try to shoehorn a ton of text into an infographic template that’s much too small! While it might be tempting to just copy and paste your text into a template right away, that rarely ends well. You know that visuals can make your content more engaging, more memorable, and easier to understand, but you have no idea where to start. So you have some content, maybe a blog article or a lengthy report, and you want to turn it into an infographic.
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